Let's build
something
 

UX thinking meets production UI. Strategy, design, and code as one.

See What We've BuiltLet's Work Together

Highlighted Work

The work
speaks.

Strategy
Experience Design
Build

Explorations

In The Lab
studies.

Micro breakdowns and experiments across Reactions, Remixes, and Readouts.

ReactionsMicro interactions
RemixesRe-imagined experiences
01
LD-01 — Notification●
ReadoutsAudits and teardowns
Founder of CerealTheory

Currently

Open to New Work

About

At the intersection
of craft & code.

I'm Andrew Watson. CerealTheory is where I mix UX thinking and production UI into products that feel intentional, energetic, and fun to use.

I love collaborating with teams that want to try things, test quickly, and keep the quality bar high. Big ideas, small delightful moments, and everything that turns a good experience into a great one.

If you have an exciting project and you want a partner who can design and build, let's talk.

UX Engineering
Design Systems
Product Strategy
Frontend Development
User Research
Design Leadership
Say Hello👋

Contact

Let's build
something great.

Got an idea brewing? A problem worth solving? Or just want to connect? I'd love to hear from you. Let's figure out what we can build together.

hello@cerealtheory.comLinkedIn
CerealTheory

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