Let's build
something
I help teams clarify messy workflows, design better interfaces, and ship polished web and mobile experiences.
In The Lab
LD-05 — Compass
A hidden-X guessing game
10+ years shipping product UI
10+ years across healthcare, aviation operations, nonprofits, and SaaS platforms.
Explorations
In The Lab
studies.
Micro breakdowns and experiments across Reactions, Remixes, and Readouts.
Currently
Open to New Work
About
At the intersection
of craft & code.
I'm Andrew Watson. CerealTheory is where I mix UX thinking and production UI into products that feel intentional, energetic, and fun to use.
I love collaborating with teams that want to try things, test quickly, and keep the quality bar high. Big ideas, small delightful moments, and everything that turns a good experience into a great one.
If you have an exciting project and you want a partner who can design and build, let's talk.
Contact
Let's build
something great.
Got an idea brewing? A problem worth solving? Or just want to connect? I'd love to hear from you. Let's figure out what we can build together.
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